Obtaining pre-market and post-market product feedback from your existing and potential customer bases can dramatically increase your success in the marketplace. QRA, Inc. Quality Resource Associates provides customized research solutions that measure customer attitudes and opinions about your products. QRA can help you further understand your global target market by conducting custom research studies that provide critical information on the product features and attributes most desired by your existing and prospective customers and market segments. In conjunction with the Apple Developer Connection, QRA provides knowledge about your company, customers, and products at a very attractive discount.

Who Is QRA?

Since 1990, Quality Resource Associates has provided customized primary market solutions to tech-based companies and a variety of other industries. Our full-service approach and expertise includes custom questionnaire design, data collection, and analytics and reporting. QRA has worked with start-ups as well as large organizations, such as Adobe, Check Point Software, Cisco Systems, Motorola, Siemens, VeriSign, and Xilinx.

QRA Programs

Quality Resource Associates offers the following market research and studies services and programs:

• Customer Satisfaction/Loyalty
• Market Research and industry studies
• Employee Satisfaction/Facilities Studies

Data Collection Methodologies

• Expert survey/questionnaire design/refinement
• Web based surveys (domestic, international, and native language)
• Telephone surveys & Direct mail (in low-web-access geographies and as “boosts”)
• Focus Groups, Bulletin Boards, and IDI's (In depth interviews)

Analytics & Reporting

• Data analysis - we can also analyze your existing survey data/correlate year over year
• Fully customizable web-based reports
• Tabulation and Executive Summary reports
• Comprehensive (fully segmented) reports